A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you accept this, the file is then added. This cookie then helps to analyse web traffic or lets you know when you visit a particular website. Cookies then allow web applications to respond to you. The web application can tailor its operations to suit your particular needs. It learns what you like and what you dislike by gathering and remembering information about your preferences.
We use traffic log cookies to identify which pages on the website are being used. This helps us analyse data about traffic to each page so that we can improve the website. We only use this information for statistical analysis, and then the data is removed from the system.
You can choose to accept or decline cookies. It is your choice to make. The majority of web browsers automatically accept cookies. You can modify your browser setting to decline cookies if you want. This may prevent you from taking full advantage of the website.
WHAT IS GOOGLE ANALYTICS AND WHY DO WE USE IT?
A significant number of websites across the globe use Google Analytics in order to analyse data relating to the number of unique visitors visiting their websites on a daily basis.
The information which Google provides enables companies to monitor the success of the website which in turn enhances the users’ visiting experience. We use Google analytics as it enables us to monitor how long each user spends on each individual page, meaning that we can observe carefully, the length of time each visitor spends on each page.We can therefore remove any content which is not viewed and replace this material with more helpful material therefore enhancing both the users’ visiting experience and the functionality of our website. For more information on Google Analytics please see here.